How to get roofing leads

In the competitive world of roofing, attracting a steady stream of new clients is essential to growing your business. Roofing contractor marketing involves various strategies, including digital marketing, SEO, PPC, and lead generation services, all aimed at securing high-quality roofing leads. With the majority of potential customers turning to the internet to find roofing services, having a robust online presence is no longer optional—it’s a necessity. This in-depth guide explores proven strategies and tactics to help roofing companies generate more leads, close more jobs, and grow their business.

 

Types of Roofing Leads

Roofing leads come in various forms, and understanding these types is key to choosing the right lead generation strategy. Here’s an overview:

  • Exclusive Roofing Leads: These are leads sold exclusively to one roofing company. While they tend to be more expensive, they often result in a higher conversion rate because there’s no competition.
  • Shared Roofing Leads: These leads are distributed to multiple roofing contractors, which makes them cheaper but also more competitive.
  • Inbound Roofing Leads: These leads come directly to you through online marketing channels, such as SEO or PPC ads. They tend to have a higher conversion rate since the customer is actively seeking roofing services.
  • Outbound Roofing Leads: These leads are generated through cold calling, door-to-door sales, or email marketing campaigns, where you reach out to potential customers who may not yet know they need your services.
  • Form Submissions: These leads come from prospects filling out a contact form on your website or landing page, expressing interest in your roofing services.
  • Phone Calls: Direct phone calls from potential customers looking for immediate roofing solutions, often the most urgent leads.
  • Booked Appointments: Pre-scheduled appointments for roof inspections or consultations, indicating a high level of interest and likelihood of conversion.

 

How Much Do Roofing Leads Cost?

Roofing lead prices vary widely, ranging from $20 to $500, depending on factors like lead type, source, quality, and location. Here’s a breakdown of the key factors:

  • Lead Type: Exclusive leads cost more, typically between $100 and $300, while shared leads are cheaper but come with more competition.
  • Lead Source: Organic leads from SEO are the most affordable, while paid ads and online directories tend to cost more, ranging from $150 to $500 per lead.
  • Geographic Location: Lead prices differ by region—Texas, for instance, averages $153 per lead, which is higher than the national average.
  • Lead Quality: Higher-quality leads with detailed customer info and higher intent come at a premium but often result in a better ROI.

Roofing contractors can also generate their own leads through SEO, social media, and PPC to reduce costs while increasing control over lead quality.

The following table provides an overview of estimated lead costs in major metro areas across the United States:

State Metro Area Estimated Lead Cost
Alabama Birmingham $100 – $150
Alaska Anchorage $120 – $160
Arizona Phoenix $150 – $200
Arkansas Little Rock $90 – $130
California Los Angeles $200 – $300
Colorado Denver $150 – $220
Connecticut Hartford $140 – $180
Delaware Wilmington $130 – $170
Florida Miami $180 – $250
Georgia Atlanta $160 – $220
Hawaii Honolulu $150 – $190
Idaho Boise $100 – $140
Illinois Chicago $180 – $250
Indiana Indianapolis $130 – $170
Iowa Des Moines $110 – $150
Kansas Wichita $100 – $140
Kentucky Louisville $120 – $160
Louisiana New Orleans $140 – $180
Maine Portland $120 – $160
Maryland Baltimore $150 – $200
Massachusetts Boston $170 – $230
Michigan Detroit $160 – $220
Minnesota Minneapolis-St. Paul $150 – $200
Mississippi Jackson $110 – $150
Missouri St. Louis $140 – $180
Montana Billings $90 – $130
Nebraska Omaha $100 – $140
Nevada Las Vegas $160 – $210
New Hampshire Manchester $120 – $160
New Jersey Newark $170 – $230
New Mexico Albuquerque $120 – $160
New York New York City $250 – $350
North Carolina Charlotte $150 – $200
North Dakota Fargo $100 – $140
Ohio Columbus $140 – $180
Oklahoma Oklahoma City $110 – $150
Oregon Portland $140 – $190
Pennsylvania Philadelphia $170 – $230
Rhode Island Providence $130 – $170
South Carolina Charleston $140 – $180
South Dakota Sioux Falls $100 – $140
Tennessee Nashville $140 – $180
Texas Houston $160 – $220
Utah Salt Lake City $130 – $170
Vermont Burlington $120 – $160
Virginia Richmond $140 – $180
Washington Seattle $160 – $220
West Virginia Charleston $110 – $150
Wisconsin Milwaukee $140 – $180
Wyoming Cheyenne $100 – $140

 

 

Proven Strategies on How to Get Roofing Leads for Contractors

 

1. Search Engine Optimization (SEO)

SEO is one of the most effective and sustainable ways to generate roofing leads. By optimizing your website and content for relevant roofing-related keywords, you can rank higher in search engine results and attract potential customers who are actively looking for roofing services.

Key SEO Tactics:

  • Keyword Research: Identify and target specific keywords like “roof replacement near me” or “roofing contractors in [City Name].” Use both short-tail and long-tail keywords for a balanced strategy.
  • On-Page Optimization: Optimize your site’s title tags, meta descriptions, header tags, and URL structures. Ensure your content is informative and answers common roofing questions.
  • Technical SEO: Improve site speed, mobile responsiveness, and overall user experience. A fast-loading, mobile-friendly website is more likely to rank higher and convert visitors.
  • Local SEO: Optimize for local search by ensuring your Google Business Profile is accurate and up-to-date. Include location-based keywords in your content to capture local search traffic.

Pro Tip: Earning backlinks from reputable home improvement websites or local directories can significantly boost your roofing company’s SEO. (e.g., Beacon Roofing Supply) and government websites (e.g., Home Advisor).

 

2. Local SEO

For roofing companies that rely on local business, optimizing for local SEO is essential. Local SEO helps your business show up in search results when potential customers in your area search for roofing services.

Key Local SEO Tactics:

  • Google Business Profile: Claim and optimize your profile with accurate business hours, services offered, and customer reviews.
  • Local Citations: Ensure your business name, address, and phone number are consistent across local directories like Yelp, HomeAdvisor, and Angie’s List.
  • Local Content: Create content that addresses common roofing issues in your local area, such as “roof repair during hurricane season in [City Name].”

Pro Tip: Encourage satisfied clients to leave Google reviews, which boost your local SEO ranking and build trust with potential customers. Use Gorilla’s free Google Review Link Generator  to collect positive reviews & climb local search rankings.

 

 

3. Pay-Per-Click (PPC) Advertising

PPC advertising, such as Google Ads or Bing Ads, allows you to quickly generate roofing leads by placing your ads at the top of search engine results for specific roofing-related keywords. This method provides immediate visibility and can deliver high-quality leads quickly.

Key PPC Tactics:

  • Targeting: Use relevant keywords like “roof repair near me” or “best roofing contractors.” Geo-targeting is essential for local roofing businesses to capture customers in their service area.
  • Ad Copy: Write compelling ads that highlight your unique selling points—such as free estimates, quick turnaround times, or industry certifications.
  • Landing Pages: Direct leads to specific landing pages designed to convert visitors with strong calls to action, such as “Get a Free Roof Inspection.”
  • Budget Management: Set a budget that allows for continuous ad placements without overspending. Regularly track your campaigns and optimize them for better performance.

Pro Tip: Combine PPC with retargeting campaigns to capture leads who previously visited your website but didn’t convert. Use Gorilla’s Step-by-Step PPC Set-up Guide. to master the process of creating and launching successful Google Ads campaigns that drive high-quality leads fast.

 

4. Social Media Marketing

Social media platforms like Facebook, Instagram, and LinkedIn offer roofing contractors an opportunity to connect with potential customers. Social media ads and organic posts can help raise awareness of your roofing services.

Key Social Media Tactics:

  • Targeted Ads: Use Facebook and Instagram to run geo-targeted ads promoting your roofing services to homeowners in your area.
  • Engaging Content: Share roofing tips, before-and-after project photos, and customer testimonials to build credibility.
  • Community Engagement: Respond to comments and questions promptly, and participate in local groups or discussions relevant to home improvement and roofing.

Pro Tip: Use Facebook’s Ad Library to spy on competitors and see what types of ads are working for them. Analyze effective ad formats, messaging, and targeting strategies to enhance your own social media advertising campaigns.

 

 

5. Content Marketing for Roofing

Content marketing is about producing valuable content that addresses common concerns and questions potential roofing clients may have. This includes blog posts, videos, articles, infographics, and guides on topics such as roof repair, replacement, and maintenance.

Key Content Marketing Tactics:

  • Topic Research: Understand the most frequent questions homeowners have about roofing, such as “How often should a roof be replaced?” or “What are the signs of roof damage?”
  • Content Creation: Develop informative and high-quality content that answers these questions and offers expert advice.
  • Content Promotion: Share your content across social media platforms, in email campaigns, and on your website to reach a broader audience.

Pro Tip: Explore successful roofing blogs to identify trending topics that generate high engagement, then craft your own versions to highlight your roofing expertise.

 

6. Email Marketing for Roofing

Email marketing is an excellent tool for nurturing roofing leads and guiding potential clients toward a service decision. By sending useful information, customer success stories, and promotional offers, you can build trust and drive conversions.

Key Email Marketing Tactics:

  • Lead Capture: Provide valuable resources such as roof maintenance guides or seasonal checklists in exchange for email addresses.
  • Segmentation: Organize your email list into different segments based on their interests or location to deliver targeted messages.
  • Drip Campaigns: Set up automated email sequences that deliver timely roofing tips, promotions, or reminders about free inspections.

Pro Tip: Use email platforms like Mailchimp to convert form submissions on your website into scheduled roof inspections with timely, personalized email follow-ups.

 

 

7. Roofing Lead Generation Services

Partnering with a roofing lead generation company can provide you with a steady stream of high-quality leads. These services have established networks and specialized expertise in attracting homeowners who need roofing services.

Key Considerations for Lead Generation Services:

  • Exclusivity: Choose exclusive leads to increase your chances of conversion, even if they come at a higher price.
  • Lead Quality: Ensure that the leads you’re buying are pre-qualified and match your ideal customer profile.
  • Pricing: Understand the cost structure—whether it’s pay-per-lead, a subscription service, or a flat monthly fee.

Pro Tip: Work with a lead generation service that offers real-time lead delivery, ensuring you receive leads from homeowners actively looking for roofing services.

 

6. Referrals and Networking

Building a network of referral sources can be a powerful way to generate roofing leads. Referrals from satisfied customers, real estate agents, and other home improvement professionals can lead to high-quality, pre-qualified leads.

Key Referral Tactics:

  • Referral Incentives: Offer existing customers discounts or gift cards for referring new clients.
  • Professional Networks: Build relationships with real estate agents, property managers, and insurance adjusters who can refer clients needing roofing services.

Pro Tip: Referrals are often some of the highest-converting leads because they come with a built-in trust factor from the referrer.

 

 

Additional Tips to Convert Roofing Leads

  • Offer Free Inspections: Provide no-cost roof inspections to build trust and evaluate the client’s needs.
  • Offer Financing Options: Make roof repairs or replacements more accessible by offering flexible payment plans or financing.
  • Provide Seasonal Discounts: Create limited-time offers, such as discounts during off-peak seasons, to motivate potential clients to take action.
  • Share Maintenance Tips: Offer homeowners free resources and advice on how to extend the life of their roof and maintain it throughout the year.
  • Connect with Other Professionals: Partner with local contractors, real estate agents, or insurance companies to provide additional resources and referrals for homeowners.
  • Highlight 5-Star Reviews: Showcase glowing reviews from satisfied customers to build credibility and increase trust with potential clients.

 

Advanced Roofing Lead Generation Tactics

 

Paid Social Media Ads

In addition to organic posts, paid social media advertising enables you to target homeowners in your service area who need roofing services. Platforms like Facebook and Instagram provide detailed demographic and location-based targeting to reach the right audience.

 

Video Marketing

Video content is highly engaging and continues to grow in popularity. Creating videos that showcase completed roofing projects, explain the roofing process, or offer maintenance tips can help attract more leads and boost conversions.

 

Retargeting Campaigns

Retargeting ads allow you to reach potential clients who have visited your website but didn’t convert. Displaying targeted ads across the web can remind them of your services and encourage them to take action.

 

Referral Partnerships

Form strategic partnerships with real estate agents, insurance adjusters, and home improvement contractors to receive client referrals. These partnerships often lead to high-quality leads, as they come from trusted sources.

 

Webinars and Educational Workshops

Host online webinars or local workshops to educate homeowners about roofing maintenance, repair, and replacement. This helps establish your expertise and attracts interested leads who may need future roofing services.

 

Google Local Service Ads

Taking advantage of Google Local Service Ads can help your roofing business appear at the top of local searches. This pay-per-lead model connects you directly with homeowners actively searching for roofing services.

 

Buying Roofing Leads from Gorilla Marketing

If you’re seeking a consistent flow of high-quality roofing leads, Gorilla Marketing is your go-to partner. We are a leading digital marketing agency specializing in roofing lead generation, with a proven track record of helping roofing contractors nationwide grow their businesses by securing leads for roof repairs, replacements, and new installations.

 

What Makes Us Different?

  • Unmatched Network: We have connections to top roofing lead generation companies across the country and act as both an aggregator and generator, giving us control over the market.
  • Proven Partnerships: We’ve established strong relationships with a wide network of roofing contractors, allowing us to deliver customized solutions that drive results.
  • Guaranteed ROI: Our data-driven approach ensures you receive premium leads at competitive prices, helping you maximize your return on investment.

 

Our Roofing Lead Generation Services Include:

  • Campaign Setup: We create and optimize targeted ad campaigns that attract homeowners looking for roofing services.
  • Lead Capture and Qualification: Our team captures leads, qualifies them based on predefined criteria, and ensures they meet your ideal customer profile.
  • Live Transfers or Appointment Booking: Once leads are qualified, we either transfer live calls directly to your team or schedule a roofing consultation for you.

 

How the Process Works:

  1. We collaborate with you to define your ideal customer profile and set up targeted ad campaigns.
  2. Our campaigns attract homeowners actively seeking roofing services.
  3. Our team qualifies each lead to ensure it aligns with your business needs.
  4. Qualified leads are sent to you in real-time through live transfers or scheduled consultations.
  5. We provide ongoing reports to track your ROI and campaign performance.

By partnering with Gorilla Marketing, you gain access to high-quality roofing leads that help you grow your business and secure more jobs. Reach out today to learn how we can help you achieve success in the roofing industry.

 

FAQs About How To Get Roofing Leads

Yes, all of our roofing leads are 100% exclusive to your company. We never resell leads to multiple contractors, ensuring that the leads you receive are high-quality and tailored to your business.

$100 per lead: This option includes direct leads, with no call center involvement. You’ll receive both phone and form leads immediately.

$150 per lead: This option includes full follow-up on form notifications, with only hot transfers sent directly to you.

Typically, about 50% of the leads are phone calls and the other 50% are form submissions.

If a lead does not involve a homeowner actively seeking roofing services, we won’t charge you for it. We are dedicated to providing high-quality leads that align with your roofing business needs.

Our leads are sourced directly through targeted Google advertising campaigns. This ensures that the homeowners who contact you are genuinely in need of roofing services.

We offer flexible terms, with longer-term commitments providing a lower cost per lead. By opting for a long-term plan, you secure a consistent flow of leads at a reduced price.

We deliver leads to you in real-time, either by connecting them live over the phone or through form submissions. This allows you to respond quickly and engage with potential clients when they are most interested.