5 Ways to Maximize Your Law Firm Marketing Agencies Leads
Acquiring good leads is only half of the equation when it comes to the sales process. Converting these leads into clients is arguably the more…
The Generational Shift in Law Firm Marketing and Communications
Get ready Baby Boomers! Law firms all over the world are starting to experience a major shift in client and partner demographics. The Millennials are…
Why Exactly Buyer Personas Matter In Your Law Firm Marketing
Hubspot defines buyer personas as: “a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.”Wondering why this matters for…
How To Use Analytics To Improve Your Law Firm Marketing
Big data is changing the game, and if you aren’t using analytics to measure, qualify, and quantify your law firm marketing efforts you’re allowing other attorneys in…
How to Communicate With Your Law Firm Marketing Agency
According to Forbes, law firms need strong communication with their marketing agency in order to prevent unhappiness. But communicating with a marketing team (even a…
4 Key Qualities of a Legal Marketing Agency That You Can Trust
Considering hiring a legal marketing agency to grow your client list and attract new business? You’re making a great decision. This is especially true if…
5 Things We Know About Law Firm Marketing (And You Should Too!)
Every law firm is different and each one typically acquires new clients in its own unique way. Some still use direct mail to gain clients,…
Creating Efficiencies Using Law Firm Marketing Automation
These days, law firms have a lot on their plate aside from practicing law. In the past, referrals were generally enough to carry on a…
3 Ways To Boost An Attorneys SEO Visibility On Google
If your law firm is experiencing a disconnect between its online presence and obtaining new business, it might be time for an SEO overhaul. Search…